I must confess!
Writing to engage and persuade is tough.
To earn lucratively as a lazy entrepreneur online, you have to be creative. You won’t be creative if you don’t write well. And for you to have a perfect writing, you wouldn’t want to miss these.
You don’t need to be a professional at all. Many wealthy online entrepreneurs publishing contents out there are as well lazy. In fact, some are ignorant of how to improve their writing skills.
To such extent that you are more oriented than they are. The only difference between you both is – they experienced more.
If your website suffers from rich contents, you could be losing big time, money and energy. Your blog stands a high chance to fail if you don’t add enough Maggi sauce to Content Marketing.
Because, to make your reader buy your E-book, you must engage her psychology.
I mean, to be successful in the Online Marketing, you have to go deeper from mere accurate content to a persuasive content.
Table of Content
- 10 Charms That’ll Enchant You to Write Better
- Innovate One Identifiable Style or Voice and Frequently Write With That One Voice
- Write as if you Won’t Have the Chance to Write Again
- Read Frequently
- Drafting an Outline Before Writing Makes You Write Well
- Join Like-mind Groups Online
- Imbibe the Skills of the Writers You Admire
- Once You Finish Your Writing, Assume That it’s Crap. Assume That The Finishing Point is the Start of the Writing
- Converse With Your Readers
- Improve Your Writing Skills Under These “Eight Solutions for a Perfect Writing”
- Use Transitions to Permanently Trap the Your Audience’ Eyeballs
- Edit Your Web Contents over and over again for an unremarkable piece.
- Reveal to Your Audience How to and Not What to Alone
- At worst, Publish One Content Every Week
- Include facts, figures, expert’s quotations and diagrams/stats(if available).
- Be emphatic with your voice or style of writing.
- Write to a Person
- Write it. Don’t Fight it (don’t delay)
- Sixteen Remedies to Writing Better
- Add Flavour to your Web Content With Metaphors
- Tell stories
- Use Power Words
- Set a Timer For Yourself Before Writing
- Write tens of Headlines till you arrive the one that makes you smile
- Position yourself as if you are the reader
- Delete Weak Adjectives
- Avoid long paragraphs. Let your web content paragraph be nothing more than six lines.
- Avoid long sentences. Elongate your sentences at a max of 20 words.
- Do as much as possible to avoid passive voice while you write. Active voice expression engages better
- Include your personal stories and mistakes.
- Write From Your Head and heart.
- Break The Rule behind Using “Comma” and “Full Stop”
- Write to solve a particular specific form problem.
10 Charms That’ll Enchant You to Write Better
Innovate One Identifiable Style or Voice and Frequently Write With That One Voice
Your website easily ranks on Google when you brand it with one specific voice. For instance, you’d get either direct traffic or organic. These people visit your articles.
If you passionately write to solve a problem, don’t force the words out of your brain. You’ll fall in love to write in one kind of way, either in a style that is rude, emphatic, humorous, authoritative or suggestive. Trust me.
You’ll easily write better when you frequently maintain your pace with an identifiable writing voice. You’ll build trust, and your SEO ranking would improve sporadically.
I’ve been online for a while now, and each high authorities that market content write in a particular different voices/styles.
For instance, Neil Patel is suggestive and emphatic. He exemplifies a lot. Without checking the author, you can almost predict the owner of the content brand.
Add pizzas to your brand marketing by being you. Being you makes you write better.
Write as if you Won’t Have the Chance to Write Again
Remember the time you dreamt about storming the online platform.
Let me ask. Before you started blogging, didn’t you feel like selling your possessions when it seems like blogging capital ain’t coming?
But you and I are here now and it feels like we should sell off our websites because writing appears to be stressful 😔.
Unfortunately, if you and don’t write more, we won’t discover more about our literary beauties. And the more we’ll become frustrated. See I agree there’s no time! There ain’t no much time, especially for studentpreneurs.
Can I tell you a fact?
There’s no time anywhere – but the one you create. The problem is not creating the time to write everyday. But rather how to follow up with the plan.
I understand it could be a bit challenging to look at a blank screen or paper. But once you start with the first word, trust you’ll begin to flow.
Just you don’t force the words out. You’ll write well if you dedicate yourself to regular write.
Have you played Lawn Tennis before?
Writing is fun. Just like how sport is stressful and interesting. But when you discover the fun and joy in writing, you’ll be engulfed to write your content better. Just as it feels while swimming in a pool, you’ll swim in a bliss.
Ramit Sethi, the CEO of iwillteachyoutoberich.com asked Navid Moazeez, a successful online lifestyle entrepreneur
“What is ONE piece of advice that you’d give to someone about to start publishing content?”
and he replied:
“Write 500-1,000 words every day, and make it a habit that sticks.The most successful people in the world produce something every single day, often in the form of writing daily.Everyone is different, but for me it works extremely well to get my writing done in the morning after my workout.
Block some times and just get it done, that’s how you improve and get better. Something very powerful I did in the very beginning to improve my writing and find my voice more, was to take a 30-day blog challenge.
I went all in during this challenge, and wrote around 45,000 words… pretty crazy considering that I’m not even a native English speaker.
That’s how I became more comfortable in writing long form epic content, and even though it takes me 20-30 hours to write an epic guide, it’s well worth it because it’s the best content out there on the topic.”
Long time ago, I disagreed with my English Grammar lecturer on a sentence. He insisted that the second clause in “To be a good writer is to be a good reader” is the direct object, but I argued it to be a subject complement.
Unfortunately for the purpose of my grade, I had to keep shut.
At first, when I saw that example, I remembered blogging. I began to question myself because I wasn’t that vast in reading.
I began to browse more on my niche, read more, studied several styles of writing, increased my knowledge. And here I am today.
Can I shock you?
You must be informal if you hope to entice your audience. I will not advise any content marketer to apply these formal rules of punctuation, inflection and the rest.
Reading more about your niche would make you testify and understand more about this.
How to write well becomes easier when you read because you’d emulate the good writing skills used in what you read.
Drafting an Outline Before Writing Makes You Write Well
I used to feel sad about writing, because writing is damn frustrating.
But I was ignorant.
That was before I discovered the magic behind drafting.
The concept of “first drafts” helped me so much to write well, because it’s the perfect solution to writer’s block (if that even exists at all). Cursor blinking empty page is a bastard, and a way to overcome that intimidation is to write a first draft.
How to Draft an Outline Before you Write
- Acknowledge a truth about the topic with your first sentence, let other sentences attract every single attention that sees it.
- You may think of some stories, metaphors or gone captivating tragedies that is relevant to solving your topic’s problem.
- Write our how many paragraphs you want for your introduction. But this introduction must be brisk so that it quickly links to the body.
- list your points with captivating bullets
- research on statistics or examples on each points to back up.
- arrange these points in right order, so that the first point doesn’t come last.
- shock the reader with a reason to agree to your philosophy
- attach a call-to-action by asking a question that keeps any reader thinking and lit
P.S. This method is my favourite and I’ve just given you freely. Trust me, there’s no how you apply this tact, that your web content won’t be top-notch.
Join Like-mind Groups Online
In a situation whereby you surround yourself with people of your type, you’d be encouraged.
There was a time a guy in one of my Content Marketing WhatsApp groups got a Multi-million dollar worth of an asset.
Mere staying with like-mindeds and not even contributing anything will get you fired up when others progress and you are on a point in Content Marketing.
Imbibe the Skills of the Writers You Admire
To be factual, I’ve discovered myself as a result of the help from Henneke Duistermaat, Neil Patel and other established online entrepreneurs.
Try to imitate these people so that you can see a reaction from your fingers.
Do you know a funny truth?
There’s no how you imitate their style that you’ll be like them. It’s just like how you can’t imitate accurately how a musician sings.
If you make a cover of Beyonce’s “Hello” for instance, you’d follow her style. But there’s this difference. That difference is what you must start with and nurture to bring out your own also in a grand style.
If you want an amazing web content, you’ll need to write well. If you want to write well, imitate your role models.
Well, you can’t escape imitating your role models. I have my reason for that: you look up to certain blogs for brooding your skills right? During the course, you’d subconsciously do as they do. Just as a baby imitates his mum.
To write well, you don’t have to cringe and be totally original.
Can I shock you?
It’s during the course of imitating them you’ll easily discover where you are original. That would be a point which you’d as well start to nurture, till you completely detach yourself from there style.
Once You Finish Your Writing, Assume That it’s Crap. Assume That The Finishing Point is the Start of the Writing
I first learnt this from Jon Morrow many years ago. Most times the Publish button is just the start of the writing. To avoid that, you’d need to review and review.
Have you wondered why publishing a book had to go through several stages of proofreading? See… Few errors can deplete readers’ trust.
Let me tell you. Your audience are looking up to any of your fault. Because they’ve not met you in no person. Few grammatical errors can go a long way.
As I always said, big grammar is the biggest error in content marketing. You’d think you entice your audience. But you only increase their chance of clicking on the back button.
Delete errors, mechanical inaccuracies. For instance, you have to include exclamation sign and comma rightly.
Replace complex phrases and clauses with persuasive expressions. For instance,
“the methodology of conversational prowess was utmostly the most ridiculous mannerism” is bad.
Rather replace the whole clause with “speaking strategy was bad”
To write well, you need to review several times and cut out bland phrases.
Converse With Your Readers
Whenever you’re set to write, picture the moment of writing as if your reader is siting right there before you. Look at the expression on her face.
Notice those wrinkles, smiles chuckles, laughter, dullness, yawning.
By that, you’ll find it easy to imagine the questions running on her mind. So that you can demand for conversion. You cannot engage your audience without being conversational.
Your purpose and goal behind writing a web content well is to engage, captivate and persuade. And it’s easy to do when you converse with your readers.
Besides, there’s no doubt behind the accuracy of that imagination. Because you are already putting yourself in her shoes.
So, you accurately solve the problem interestingly, you become more peculiar, you speak with your voice writing, and you professionally build an important priority called ‘trust’.
Improve Your Writing Skills Under These “Eight Solutions for a Perfect Writing”
Use Transitions to Permanently Trap the Your Audience’ Eyeballs
As irrelevant as this transition might sound, you can’t do well in writing a web content if you don’t transit.
It’s like a dog fang. Even if your previous paragraph is boring, transitional words like “unfortunately”, “let alone”, “besides”, “apart from that”, “in fact” and so on captivate the lazy focus of your readers.
Edit Your Web Contents over and over again for an unremarkable piece.
Reveal to Your Audience How to and Not What to Alone
There’s the difference between showing them something and explaining to them the processes of how that thing can be helpful to them.
Your web content does better when it contains rich details of what you mean.
At worst, Publish One Content Every Week
Include facts, figures, expert’s quotations and diagrams/stats(if available).
Have you wondered why the Yoast SEO plugin, suggests you insert at least an external link? It’ll increase your domain authority. Google counts that as a ranking factor.
Let alone, your readers know you can’t know it all. Some readers could go crazy to see you as an empty drum ranting noise when you don’t refer out.
Be emphatic with your voice or style of writing.
Do you know how to? You’ll always become emphatic if you totally feel pity for the problem your audience face.
You’ll put yourself in their shoe and try all possible means to make them smile and be called to action. You don’t only write by that but you also build your brand’s trust.
Write to a Person
You can’t do well by writing to a lot of people. The only incidence which favour reaching out to a lot of people is a conference or seminar – where a lot of people gather for you, and they have a sense of assembly.
But your audience could be thousands using their phones. They are single in their rooms. There’s this selfish mentality each of them has. If you don’t refer to one person, each of them won’t reply your conversation.
Speaking to one person would make her feel special. She’d feel a sense of belonging, compared to if she is conscious that she’s not the only one reading.
Write it. Don’t Fight it (don’t delay)
See! The more you look at the blood blinking cursor, the more you become frustrated.
Start writing the “Rubbish“.
We know you’d still go back and review over and over again. Once you’ve hit the topic, researched on it, then you shouldn’t be troubled. There’s nothing like writer’s block.
You increase your chance of writing well in this context by drafting an outline first.
Sixteen Remedies to Writing Better
Add Flavour to your Web Content With Metaphors
I’ve used a lot of metaphors in this piece. You cook up a metaphor by directly comparing an idea with an attractive event.
For instance, to teach your reader on how to fry a plantain. An instance of a metaphor is when you compare peeling the plantain as peeling a yam.
You might even cook up a fiction that captivates your reader’s attention – which directly compares with your former idea.
Use Power Words
Power words are enticing. They are irresistible and frightening.
They provoke anger, happiness, curiosity and regret if you include them in sensitive locations of your web content.
Especially in the introduction and conclusion. Words like “secret”, “you”, “now”, “breaking”, “just in” etc.
Jon Morrow once said “For beginning writers, power words are one of the easiest tools to master. Unlike many storytelling strategies which can take years of practice to master, you can start sprinkling power words into your writing, and you’ll notice an immediate lift in the quality of your prose.”
Set a Timer For Yourself Before Writing
You’ll improve your writing skills when you increase your speed and accuracy. Your brain would improve its thinking ability skills and you’d be more active in other areas of life, especially in writing is skill.
Write tens of Headlines till you arrive the one that makes you smile
Position yourself as if you are the reader
Delete Weak Adjectives
For instance: when you write “Guitars that are beautiful don’t resonate very well”, it sounds boring. Rather shrink it for a better captivation to “attractive guitars don’t sound well”
Avoid long paragraphs. Let your web content paragraph be nothing more than six lines.
Avoid long sentences. Elongate your sentences at a max of 20 words.
Do as much as possible to avoid passive voice while you write. Active voice expression engages better
Include your personal stories and mistakes.
Write From Your Head and heart.
Picture the situation when your fiancee falls from the stairs. You’d rush to meet her, and speak consoling words.
Let’s be honest. Most of the words we speak ain’t thought of before speaking. Like, we speak as they come. If you do such in writing, you’d flow and entice your audience.
You’d automatically enjoy the joy found in writing – writing from your heart, easily and without stress.
Break The Rule behind Using “Comma” and “Full Stop”
See! Most times, your sentence might seem a bit long. It will confuse lazy readers and that increase the chances of closing your tab from their browser. An instance is this:
“I found the joy behind writing for the brand called IdeaFlavour because they seem to give the best web content marketing idea that seem to win the nooks and crannies of the online search queries, forums, webinars and the whole lot of rest.”
Unfortunately, the mind-linker responsible to link the course of the on-going might break up.
Normally, it can be grammatically correct, but still improper. Because your audience ain’t in your blog for grammar, but rather to solve their own problems. And as a result, you must simplify reading to the core.
From the example above, the total words contain over 40 in number. For the sake of ease, you can split the sentences to:
“I found the joy behind writing for the brand called IdeaFlavour. Because they seem to give the best web content marketing idea. These ideas seem to win the nooks and crannies of the online search queries, forums, webinars and the whole lot of rest.”
In fact, a dependent clause can’t stand as a sentence, but for the sake of marketing, these people/audience would praise you for being loyal if your content solves their enquiries.
Write to solve a particular specific form problem.
In conclusion, you’d notice a specific change in your web content writing skills if you incorporate these strategies.
Your audience would increase in number, you’d perfect your writing, then your brand trust would skyrocket. What are you still doubting on improving your writing skills? What are you still waiting for?